Local Advertising for Fitness Apps

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Local Advertising Strategies for Fitness Apps

Fitness apps are one of the most popular programs on the market today with nearly 60% of Americans having downloaded a fitness app onto their smartphones. With such a high demand and an overwhelming number of fitness apps available for download, it’s imperative that you stand out from the competition by investing in the right marketing. Though one might lean toward digital advertising for an app, outdoor advertising such as billboards, buses, benches, and kiosks can be an extremely powerful and effective marketing tool.

Outdoor advertisements have been proven to drive viewers and potential customers in the digital sphere. Additionally, out-of-home advertisements drive more online activity per dollar spent than any other traditional media marketing. According to the Outdoor Advertising Association of America, out-of-home advertising is approximately 382% more effective than TV, 200% more effective than print media, and 63% more effective than radio ads for influencing consumers online.

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