Local Advertising Strategies for Fire Safety Equipment

Fire safety equipment is a necessity to ensure any building is well-equipped to handle any fire-related emergencies. As products that are needed by such a wide consumer audience, it’s important that your equipment business is investing in the best advertising methods. Outdoor ads, including bus, train, taxi, and kiosk ads, are a smart and worthwhile investment for both new and established fire safety equipment companies. Outdoor ads are often associated with large national brands, however, 7 out of 10 outdoor ads promote local businesses. Regardless of what outdoor ad option you select, OOH advertising will help your business extend its reach far wider than many other advertising methods.

If you are already utilizing digital ads, combining that with local OOH advertising will multiply your number of impressions. Many outdoor ads are now equipped with new technology to make them more effective than ever. Location and mobile data can ensure that your local outdoor advertisements are working in tandem with your mobile campaigns. According to the Out of Home Advertising Association of America, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence a purchase. Billboards are large and distinct, but they are also considered to be one of the least annoying ad formats today.

Ready to buy local advertising for fire safety equipment? Let BillboardsIn help you burn the competition.