Local Advertising for Entertainment Magazines

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Local Advertising Strategies for Entertainment Magazines

Everyone engages with entertainment in some way, shape, or form, whether they’re listening to music, watching a movie, or even going out to the theatre. Keeping up with the latest and greatest of the entertainment industry can be a daunting task, but entertainment news sources and magazines are a great way to do so. This is why entertainment magazines should consider marketing with large, out-of-home advertisements such as billboards, buses, benches, and kiosks. These ads have the lowest cost-per-impression ratio of any other form of marketing.

Outdoor ads can also reach broad and diverse local audiences, and since entertainment is a topic that everyone enjoys, this can be extremely beneficial. With their constant nature, they are also able to influence a large number of possible readers on a daily basis. According to the Outdoor Advertising Association of America, approximately 70% of those who have seen an outdoor ad are influenced by it, and 58% search the web as a direct result of seeing it — leading new readers directly to your entertainment magazine’s website or social media. 

Let BillboardsIn help your entertainment magazine reach new readership by creating a memorable OOH advertisement today!

Entertainment Magazines

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