Are you considering local advertising for colleges? While you have a lot to choose from, billboards and other out-of-home advertising formats - such as bus, train, taxi, and kiosk ads - are a smart and worthwhile investment for both fledgling and established colleges. Local college ads are extremely beneficial. Billboards and other outdoor advertisements are often associated with huge brands. However, they are also a powerful tool for local colleges. In fact, 7 out of 10 outdoor ads promote local businesses.
Local outdoor advertisements cannot be skipped, turned off, or ad-blocked. As advertising technology has advanced, so has the technology to skip it. DVRs allow people to bypass commercials. Ad Blockers can be installed on web browsers. With local outdoor ads, this isn't an issue.
If you are already utilizing other advertising formats, purchasing and adding local advertising for colleges to your marketing mix is an easy way to extend your current reach. You can even direct people to your website. 58% of all consumers have gone online as a direct result of seeing an outdoor ad. Ready to buy local advertising for colleges? Let BillboardsIn help you create the ideal outdoor ad.
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