Local Advertising Strategies for Civil Rights Organizations

Civil rights are non-negotiable, and having access to information and resources regarding your rights can make a huge difference to someone’s life. This is why outdoor advertising is vital for civil rights organizations. Formats such as billboards, buses, benches, and kiosks are capable of reaching wide and diverse audiences to spread the word about your civil rights organization. 

If you are already using digital forms of marketing, OOH ads can only further your outreach and impressions. Offering services that are so vital to the wellbeing of community members, relying solely on online advertising may make it easier to get lost in the shuffle of advocacy and activism. 

BillboardsIn can help your civil rights organization reach new citizens who may need the services of your organization. These physical ads are not only capable of spreading awareness of your organization, but are also highly cost-effective, with the lowest cost-per-impression ratio of any other type of advertising.