When it comes to construction and cement companies, not everyone knows who to go to. This is why advertising is so important. Cement companies can benefit greatly from outdoor advertising methods, such as billboards, buses, and street furniture. Not only are these techniques impactful, they are also very cost effective.
Out-of-home advertising has the lowest cost-per-impression ratio of any other form of advertising, but it also reaches a wide and diverse audience of new potential customers. Online advertising may seem like the best choice, but according to the Outdoor Advertising Association of America, about 70% of those who have seen an outdoor advertisement are influenced by it, and 58% will search the web as a direct result of seeing the ad. Not only this, but these physical OOH ads can even work directly with digital marketing strategies via geotagging and mobile data.
Don’t let your current marketing strategies remain set in stone. Try something new and let BillboardsIn help you garner new customers by creating an impactful outdoor advertisement today!
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