Local Advertising for Cable Providers

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Local Advertising Strategies for Cable Providers

There are over 120 million homes in the United States with televisions, and finding the right cable provider is a challenge unique to each household. This is why cable providers should consider using local outdoor advertising techniques to spread the word about their services to people and homes in their area. Advertising techniques such as billboards, buses, benches, and kiosks are powerful tools for targeting and influencing customers in the region. 

The Outdoor Advertising Association of America states that outdoor advertising is among the most effective and influential marketing strategies. Roughly 70% of those who have seen an outdoor advertisement make purchase decisions based on it, and 58% search the web as a direct result of seeing the ad. Since these OOH ads are constant and available to see 24/7, your cable provider business will be able to reach a wider and more diverse audience while targeting those in the surrounding area. 

These advertisements can also work directly with digital advertising, through geotagging and mobile data. Let BillboardsIn help you find success by aiding your advertising journey and creating an amazing outdoor ad today!

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