Local Advertising Strategies for Book Stores

Are you interested in knowing more about local advertising for bookstores? There are myriad choices for local outdoor advertising and they all are fantastic options for both new and established bookstores. Large local outdoor ads are often associated with very large national brands. 7 out of 10 outdoor ads actually promote local business. They are a very powerful tool for local businesses.

There is nothing as nostalgic as the smell of stepping into a bookstore. According to the OAAA, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence purchase and 58% search the web as a direct result of seeing an ad. Therefore, after seeing your advertisements, book lovers will be stepping into your stores' doors with the idea of getting invested in a new book in their minds. With local outdoor ads, customers will be rushing into your bookstore.

While you have a lot to choose from, billboards and other out-of-home advertising formats - such as bus, train, taxi, and kiosk ads - are a smart and worthwhile investment for both fledgling and established bookstores. Out of home advertising works. It's big, it's loud, and if the design is clever, it's extremely memorable. Customers will see that your store is the best bookstore after seeing your advertisements. Ready to buy local advertising for your bookstore? Let BillboardsIn help you make a truly amazing outdoor ad.