Local Advertising Strategies for Back-to-School

Are you considering local advertising for back to school services? Don't get overwhelmed by the choices - outdoor advertising is the way to go. Billboards and other out-of-home advertising formats - such as kiosk ads, taxi, train, and bus ads - are a worthwhile investment for both fledgling and established companies. Billboards and other outdoor advertisements are often associated with huge brands. By outfitting a large poster with an eye catching image, your advertisement can make an impact. An OAAA study states that 71% of billboard viewers remember the ads they see and 56% talk about a funny billboard they saw.

Local outdoor advertisements cannot be ad-blocked, skipped, or turned off. As advertising technology has advanced, so has the technology to skip it. Ad Blockers can be installed on web browsers. DVRs allow people to bypass commercials. Local outdoor ads remain free from these burdens. Students and parents will know who to turn to for back to school services after seeing your advertisements everyday.

Consider local advertising alongside your existing digital and social ad campaigns. 58% of all consumers have gone online as a direct result of seeing an outdoor ad. Ready to buy local advertising for back to school services? Let BillboardsIn help you craft the best outdoor ad.