Local Advertising for Authors

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Local Advertising Strategies for Authors

Putting your content out there is difficult, but good writing should be read. One of the best ways to advertise your work as an author is to use outdoor advertising formats — billboards, buses, benches, street furniture, kiosks, and more — to market yourself to a broader audience. Out-of-home advertising is not just for services, and can be a powerful tool for finding success in the authorial world.

Using social media, having a website, and paying for online ads are great techniques for authors who have already gotten a bit of traction. However, targeted digital advertising is not as effective for those whose names aren’t yet widely known. Using out-of-home advertising can help you reach a larger, more diverse audience, and thanks to technology like geotagging and mobile data, can even direct people to your website or social media page. 

BillboardsIn wants to help support authors, both established and new, by helping to create stunning outdoor advertisements. Make the write choice, and go with an OOH ad to boost you to success.


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