Are you interested in buying local advertisements for authors? While you have a lot to choose from, billboards and other out-of-home advertising formats - such as bus, train, taxi, and street furniture - are a smart and worthwhile investment for authors. Local author ads are extremely beneficial. When out-of-home is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with books online and in-store. Therefore, they are also a powerful tool for local businesses. In fact, 7 out of 10 outdoor ads promote local businesses.
Local outdoor advertisements are proven to not be as annoying as digital ads. Digital ads can be skipped, blocked, and ignored. With local outdoor ads, this isn't an issue. After being exposed, 66% of all smartphone actions are direct to the brand, while 57% of all actions occur within two days of the last exposure to the outdoor ad.
If you are already utilizing other advertising formats, purchasing and adding local author advertising to your marketing mix is an easy way to extend your current reach. You can even direct people to your website. Are you ready to purchase local advertising for authors? BillboardsIn can help you publish a great outdoor ad today.
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