Local Advertising Strategies for Art Advocacy

When it comes to culture, art is widely recognized as one of the most important and influential topics, but unfortunately, fine and performing arts are underfunded and struggling. This is why it is vital to get the message out about your art advocacy campaign and programming, and the best way to do this is through local out-of-home advertising. 

Large-scale outdoor advertisements such as billboards, buses, and street furniture allow for a wide and diverse audience to see your ad. While online advertising and social media can seem like the best route for advocacy, smaller campaigns can get lost in the constantly moving digital realm. This is why combining these marketing practices with physical out-of-home ads is ideal — and thanks to geotagging and mobile data, these varied formats can even work together to drive traffic directly to your social media or website when they come across the physical ad. 

BillboardsIn can help you boost your message better than ever before by creating a unique and captivating outdoor advertisement for your art advocacy campaign today!