Local Advertising Strategies for Agriculture

Are you considering local advertising for agriculture? There is a lot of potential choices, but billboards and other out-of-home advertising formats - including train, bus, taxi, and kiosk ads - are a smart and effective investment for all types of agriculture. Although billboards are often associated with very large brands, they are more commonly used as a powerful tool for local businesses and are especially useful for agriculture. For example, 7 out of every 10 outdoor advertisements are used to advertise local businesses.

Outdoor advertisements work to get you the best bang for your buck. For every $1 spent on outdoor advertising, approximately $2.80 in sales is generated. Not only is outdoor advertising affordable, outdoor advertising also drives more online activity per ad than any other traditional media. Additionally, outdoor ads are popular due to their unobtrusive nature. Billboards stand out, but they are also considered to be one of the least annoying ad formats today. According to the OAAA, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence a purchase. If you are already utilizing digital ad formats, combining that with local agriculture advertising will greatly expand your current reach and number of impressions.

Adding local advertising for agriculture alongside your existing digital ads can expand the awareness and increase the prosperity of your agricultural business. Outdoor ads let you drive local traffic right to your land or your website. 58% of all consumers have gone online as a direct result of seeing an outdoor ad.Ready to buy local advertising for agriculture? BillboardsIn can help you grow the reach of your business via outdoor advertisements.