Columbus is the capital and largest city of Ohio, with more than 900,000 residents and a metro area of over 2 million people. It's home to The Ohio State University, one of the largest university campuses in the country, plus several Fortune 500 headquarters and a fast-growing tech and research sector. That mix of students, young professionals, and families makes billboard advertising in Columbus a smart way to reach a wide audience. The Short North, German Village, the Arena District, Easton, Polaris, and nearby Dublin each offer a distinct audience for targeted campaigns.
Columbus sits at the crossroads of several major highways. Billboards on I-70, I-71, I-270, I-670, and State Route 315 reach commuters across the region, and boards near John Glenn Columbus International Airport reach travelers. Ohio Stadium draws more than 100,000 fans on Buckeye game days, while Nationwide Arena, home of the Blue Jackets, and ScottsMiracle-Gro Field, home of the Columbus Crew, bring in big crowds for targeted outdoor advertising.
Billboards are a powerful way to gain exposure and build brand awareness, and choosing the right location is the key to success. Some of the best spots for billboards in Columbus are high-traffic areas such as High Street, the Short North, Nationwide Arena, and I-270. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn is a one-stop shop for buying billboard ads online. Our Columbus inventory delivers over 290 million impressions every week at an average cost per thousand impressions (CPM) of $4.60. Prices range from about $600 to more than $46,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Columbus and the surrounding metro.
Location. Match the location to your audience: I-270 for suburban commuters, I-70 and I-71 for regional and interstate traffic, High Street and the Short North for students and young professionals, and Easton and Polaris for shoppers.
Message. Drivers see a billboard for only a few seconds, so keep it clear with about seven words or fewer and one call to action.
Target audience and timing. Ohio State football season brings huge crowds and traffic to campus and the city every fall, so book early if you want to reach Buckeye fans.
Here are a few special offers on billboard ads and other outdoor advertising in Columbus, Ohio.
To see pricing and shop all the billboards in Columbus, use the tool at the top of this page.
Digital located on E Broad Steet near Mount Carmel East. West facing + right hand read that targets eastbound traffic.
Build a custom Digital Bulletins - Franklin County, Ohio ad campaign in Columbus starting at $10,000.
Located on Neil Ave near Huntington Park. Right hand read targeting south bound traffic.
Build a custom Digital Bulletins - Franklin County, Ohio ad campaign in Columbus starting at $14,000.
Located on Riverside Drive near the Scioto River. Right hand read targeting north west bound traffic.
Build a custom Digital Bulletins - Franklin County, Ohio ad campaign in Columbus starting at $10,000.
Located on National Rd near Mark Wahlberg Buick GMC. Left hand read targeting east bound traffic.
Build a custom Digital Bulletins - Franklin County, Ohio ad campaign in Columbus starting at $10,000.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Columbus cost?
The cost of a billboard in Columbus depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $46,000 per month, and the average billboard in Columbus costs about $2,800 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Columbus?
We have static and digital billboards throughout Columbus, including locations near the Columbus Zoo, Lane Avenue, and Broad Street. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Columbus?
It depends on your audience and goals. For maximum reach, highway boards on I-270, I-70, and I-71 are hard to beat. Broad Street and High Street reach local drivers, boards near John Glenn International Airport reach travelers, and locations near ScottsMiracle-Gro Field and Ohio Stadium reach sports fans.
How long can I run a billboard in Columbus?
Billboard campaigns in Columbus can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Columbus?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Columbus?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Columbus?
Browse available Columbus billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Columbus?
Columbus offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major highways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Columbus?
Browse our Columbus inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in Columbus?
BillboardsIn offers a wide range of outdoor advertising in Columbus, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Columbus?
No. With BillboardsIn, you can find, price, and book Columbus billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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