How to buy TV Ads

This ad format delivers video ads to people watching TV. Connected TV (CTV) Ads allow you to promote your message among some of the most popular shows and movies in the U.S. today. We can display your video ad to a specific audience in a desired area to reach the consumers most relevant to you.

BillboardsIn has everything you need to reach your audience with TV ads.

 

TV Ad Strategies

TV Ads allow you to show ads to a targeted audience of your choice; you can target your desired audience based on demographics such as location, age, income, education, and career (see more details below). Your ads will be in the form of a 15 or 30 second video advertisement. Once your campaign is finished, we will provide you with a post-campaign report with metrics on your ad’s performance.

Targeting Your Audience (Anywhere) is Easy

 

  • 1. Plan It

  • Who do you want to see your ads? Add packages of “views” to your cart to change the size of your campaign. We suggest planning at least 250,000 views per month, per city.

  • 2. Do it

  • Purchase your campaign, and we’ll reach out to finalize audience targeting and artwork. Remember, we’re always available to help if you get stuck or have questions.

  • 3. Review It

  • We’ll send you a monthly detailed report on ad delivery and video completion rates.

 
 

Key Facts about TV Ads from BillboardsIn

 

  • Nearly 9 out of 10 American households have at least one connected TV (CTV) device in their homes.
  • The average American adult spends nearly 2 hours each day watching video content on their CTV devices.
  • Ads must be displayed as a video with full audio and motion capabilities.
  • Ads can be either 15 or 30 seconds in length
  • Ads are bought as packages of views (impressions), as shown under “More Options” when viewing ad space on a BillboardsIn map.
  • ‘Views’ represent one time your ad was displayed to your target audience on their connected TV.
  • TV ads are available anywhere in the USA.
  • Ads can be displayed among numerous premium broadcasters such as Fox, Pluto, WB, CBS, AMC, Univision, Vizio and more.
  • A campaign report detailing ad delivery, reach, video completion and more will be sent to you. Multi-month campaigns may opt to receive monthly reports.
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      Sample List of publishers for TV Ads:

       

       

How do TV Ads Work?

 

  1. Add “TV Ads” to your cart and reserve your campaign.
  2. After reserving, we will reach out to receive location information, target audiences/demographics, and artwork.
  3. Once all of these details are finalized, we will run your campaign during the time frame you selected.

 


Ready to design? Download templates and view specs below:

 

Frequently Asked Questions About TV Ads:

 
 

Q: What Demographics can I target?

A:

You can target your ad by:

Geography – National, state, DMA, city or ZIP codes

Demographic Data – Age, gender

Arts and Events – Music Concerts and Festivals, Pop Culture

Auto Cars and Trucks – All, Commercial vehicles, Condition – New vehicles, Condition – Used vehicles, Hybrids – Electrics & Alternatives, Luxury cars, Motorcycles, Sedans, Small cars, SUVs & Crossovers

Beauty and Style

Career – CEO, engineer, finance & accounting, marketing, small business owners

Children’s Products – Toys

Charity (Philanthropy)

Consumer Technology

Eco-conscious

Education – College degree, Graduate degree, High school, Some college

Estimated Household Income – Less than $20k, $20k-$50k, $50k-$75k, $75k-$100k, $100k-$150k, $150k-250k, $250k-$500k, More than $500k

Ethnicity – African American, Asian, Hispanic, White

Family Composition – Children in Household (kids), Parents with Babies (0-2)

Fashion and Apparel – Apparel, Jewelry and Accessories

Financial Services

Healthcare

Health and Wellness

Home – Homeowner, Home decorating, Home improvement

Insurance – Auto, Health, Home and Property, Insurance (All), Life

Language – English speaking, Spanish Speaking

Legal Services

Outdoor Activities – Hiking and Backpacking, Outdoor Activities (all)

Pet Owners

Real Estate

Recipes and Cooking

Shopping

Sports – Baseball, Basketball, Football (American), Golf, Hockey, Soccer, Sports (All)

Travel and Tourism

US Politics Independents, Unregistered, Democrat Voters, Registered Voters, Republican Voters

Vegetarian and Vegan

Video Games and Gamers

 

Q: What is Connected TV (CTV)?

A:

Connected TVs (CTV) are internet-enabled devices integrated or connected to television sets, facilitating seamless video content streaming. CTV encompasses a range of gadgets, including smart TVs, and widely-used streaming tools like Amazon Fire Stick and Roku. CTV devices access over 200-video streaming services such as Samsung TV Plus, ESPN, CBS Sports, Fox News, Paramount, Fubo TV, CNN, etc. where they will display your video ad to viewers before, during or after a TV show/Movie/Stream.

Q: How will I know my ad is up?

A:

After your ads begin running, you will receive a weekly proof of performance report showing a summary of delivered impressions by day and location, video completion rate, and more.

Q: Are my ads able to be skipped?

A:

Your ads are not able to be skipped, although someone can choose to change the channel or turn their TV off while the ad is being played. We provide video completion rates in the delivery report that we send to you.

 

Q: When will my ad be shown?

A:

Your ad will be shown at random times, evenly spread across the campaign time frame you choose. We can run a TV campaign for durations as short as 4-weeks or as long as a year.

Q: Can I choose which broadcasters my ads show on?

A:

While you cannot select specific broadcasters your ad appears on, your ad will only be shown to the viewers that match your geographic and demographic targeting requirements.

Q: How are views (impressions) measured?

A:

One view or impression is equal to your ad being displayed on a connected TV to a viewer once.

Q: Why choose TV Advertising?

A:

TV advertising allows you to reach over 67 million households in the U.S. You can customize your campaign to reach a targeted audience of your choice, allowing you to reach those most susceptible to your message. TV ads are great for branding, reach and amplification.