How to buy Radio App Ads

Radio ads are a proven impactful and powerful form of advertising that speaks volumes in reaching highly targeted audiences. With our radio app ads, you can broadcast your personalized audio message through select popular radio streaming apps while driving traffic to your website through the use of clickable companion banners ads. This doubled-up approach ensures all listeners hear your ad, and if interested, they have a direct link to your website for more information.

BillboardsIn has everything you need to reach your audience with Radio App Ads.

 

Radio App Add Strategies

Our radio app ads deliver impressionable and effective 30-second audio commercials to listeners who match your target demographics. You can target your ads by location (zip codes or overall general market) while also selecting up to three demographic categories from a wide range of options. This ensures that your message is heard by the right people.

In addition to the audio ads, we also offer companion banner ads (at no additional cost) in order to give listeners a chance to visit your website directly from the app. You’ll receive a proof of performance report at the end of your campaign, showing total impressions and click-through rates for the banners.

Targeting Your Audience (Anywhere) is Easy

 

  • 1. Plan It

  • Who do you want to see your ads? Choose the demographics and location for your desired audience, and add packages of impressions to your cart to change the size of your campaign. Ads are sold at a minimum of 400,000 impressions per campaign.

  • 2. Do it

  • Purchase your campaign, and we’ll reach out to finalize audience targeting and artwork. Remember, we’re always available to help if you get stuck or have questions.

  • 3. Review It

  • We’ll send you a detailed report on ad delivery and click through rate at the end of your campaign, so you know how your ad performed.

 
 

Key Facts about Radio App Ads from BillboardsIn

 

  • Radio App Ads are 30 seconds in length.
  • Campaigns are 4-weeks in length, running at all times of the day.
  • Banner ads are available as a companion feature at no extra cost.
    • Banner ads allow listeners to see your ad and click on it to be redirected to your website.
  • Ads are delivered to your target demographics that fit your chosen location information.
    • Ads will be shown to listeners who fit the demographic descriptions you have selected.
    • Radio stations excluded: iHeart, Pandora, and Soundcloud.
  • You can select up to three demographic categories (in addition to location) from our list—see below for details.
  • Once your campaign is complete, we will provide you with a proof of performance report with impressions delivered and banner ad click through rate.

How do Radio App Ads Work?

 

  1. Add “Radio App Ads” to your cart and reserve your campaign.
  2. After reserving, we will reach out to receive location information, demographic information, and artwork.
  3. Once all of these details are finalized, we will run your campaign during the time frame you selected.

 


Ready to design? Download templates and view specs below:

 

Frequently Asked Questions About Radio App Ads:

 
 

Q: What Demographics can I target?

A:

You can target your ad by:

Location – Anywhere in the USA

Age – 18-24, 25-34, 35-49, 50+

Household Income – $35k+, $50k+, $75k+, $100k+, $150k+

Gender – (Male, Female)

Marital status – Married, Single

Residential status – Homeowner, Renter

Cat or dog owner – Cat owner, Dog owner

Modeled Credit Score – 300-580 very poor, 580-640 poor, 640-720 fair, 720-780 good, 780-850 excellent

Presence of Children – Children, No children

Education – College grad, High school or some college, Continuing education, Currently in college

Career – C-Level Execs – Large Company (1000+), Entrepreneurs/Startups/SMB Owners, Hospitality, Managers, Restaurant workers or owners, Self-employed, Small business decision makers, Teachers, Upper Management, Young Professionals

 

Q: Can I buy ads in different increments other than those found on the website?

A:

Absolutely! Use the calculator below to see how many impressions your ads will get based on your budget!


 

Q: How will I know how my ad performed?

A:

After your campaign is complete, we will provide you with a proof of performance report with impressions delivered and click through rate (if you are also running banner ads). We can also provide monthly reports upon request.

 

Q: Where will my ad be broadcasted?

A:

Your ad will be broadcasted through apps that play live radio, such as Audacy and TuneIn Radio (Pandora, Soundcloud, and iHeart Radio stations not included). Your ad will be played specifically to listeners that fit the target demographic(s) you have selected, within the location range you have chosen. Radio app ads are available in any city in the USA.

 

Q: Can my ad be skipped by listeners?

A: No—

this ensures all listeners who come across your ad will automatically be exposed to your full message.

Q: Can BillboardsIn record my personalized audio clip for me? How about designing my clickable banner ad?

A: Sure Thing!

Just add “custom artwork design” to your cart and we can record/format that for you no problem! Without the custom artwork design add-on, you will be in charge of creating the banner ad and the audio commercial ad.

Q: How are impressions measured?

A:

Impressions are measured by the number of times your ad is played to a listener. One impression is equal to your ad being played to a listener one time.

Q: Why choose Radio App Ads?

A:

Radio App Ads are a highly effective way to target specific demographics within your desired area. By utilizing both audio ads and clickable banners, you can reinforce brand recognition and increase traffic to websites/social media.