How to Buy Digital Retargeting Ads

Digital Retargeting Ads allow you to combine the benefits of out of home advertising with the benefits of digital advertising. This ad format delivers ads to users’ devices after they have passed through the area that your billboard(s) is located in, a process called “geofencing”.

BillboardsIn has everything you need to reach your target audience using retargeted digital advertising.

 

Digital Ad Retargeting Strategies

Combine the power of digital retargeting ads with your strategically placed billboard(s) or a specific point of interest (such as a concert or retail store) for optimal results. When you utilize digital retargeting ads, your message gains enhanced visibility by reaching audiences on their devices after they’ve encountered your billboard or point of interest (POI). This dynamic approach involves establishing a geofence around your billboard location or POI, which identifies individuals who come into proximity. This group becomes the audience for serving digital ads on devices, such as laptops and mobile phones.

Targeting Your Audience (Anywhere) is Easy

 

  • 1. Plan It

  • Who do you want to see your ads? Provide us with the audience targeting requirements for the types of people you want to see your ad.

  • 2. Do it

  • Purchase your campaign, and we’ll reach out to finalize the targeting information and artwork. Remember, we’re always available to help if you get stuck or have questions.

  • 3. Review It

  • We’ll send you a post campaign report of the click through rate on your digital retargeting ads!

 
 

Key Facts About Digital Retargeting Ads from BillboardsIn

 

  • Ads will display within a network of 100k+ apps. Click here for a list of apps in our network.
  • Ads are shown on all apps in network, but only to users who meet your targeting criteria (audience, location).
  • Ads are displayed as static (non-video) banner ads within mobile apps.
  • Ads are bought as packages of views, as shown under “More Options” when viewing ad space on a BillboardsIn map.
  • “Views’ ‘ represent one time your ad was displayed to your target audience, within an app.
  • While there is no minimum or maximum campaign length, we strongly suggest buying at least 100,000 views per month.
  • A campaign report detailing click-through rate (CTR), engagement by audience type and time of day will be sent to you upon completion of your campaign. Multi-month campaigns may opt to receive monthly reports.

How does Digital Retargeting work?

 

  1. Add “Digital Retargeting Ads” to your cart and reserve your campaign.
  2. After reserving, we will reach out to receive location information, targeting audiences/demographics, and artwork.
  3. Once all of these details are finalized, we will run your campaign during the time frame you selected.

 


Ready to design? Download templates and view specs below:

 

Frequently Asked Questions About Digital Retargeting Ads:

 
 

Q: What Audiences can I target?

A:

You can target your ad by:

Age – 18-24, 25-34, 35-49, 50+

Household Income – $35k+, $50k+, $75k+, $100k+, $150k+

Gender – (Male, Female)

Marital status – Married, Single

Residential status – Homeowner, Renter

Length of residence – Less than 1 year, 1-5 years, 5-10 years, 10+ years

Home value – $0-40k, $40-80k, $80k-150k, $150k-200k, $200k-$300k, $300k-400k, $500k-750k, $75k-$1m, $1m+

Year the home was built – 1-10 years old, 11-20 years old, 21-30 years old, 41-50 years old, 50+ years old

Cat or dog owner – Cat owner, Dog owner

Modeled Credit Score – 300-580 very poor, 580-640 poor, 640-720 fair, 720-780 good, 780-850 excellent

Ethnicity – Asian, Black, Hispanic, White, Indian

Religion – Christianity, Islam, Unaffiliated, Hinduism

Presence of Children – Children, No children

Age of Children – 3-7 years old, 8-11 years old, 12-15 years old, 16-17 years old

Education – College grad, Continuing education, Currently in college, High school or some college, Some college education

Career – C-Level Execs – Large Company (1000+), Entrepreneurs/Startups/SMB owners, Hospitality, Managers, Restaurant workers or owners, Self-employed, Small business decision makers, Teachers, Upper management, Young professionals

Behaviors / Audience Segments – There are over 10k different audiences and behaviors we can target with your ad! Click this link to see a sampling of what categories are available.

 

Q: Can I buy ads in different increments other than those found on the website?

A:

Absolutely! Use the calculator below to see how many impressions your ads will get based on your budget!


 

Q: How will I know my ad is running?

A:

After your ads begin running, we will provide you with a proof of performance report showing a summary of delivered impressions, click through rates, engagement, and more. Multi-month campaigns may opt to receive monthly reports.

 

Q: When and where will my ad be shown?

A:

Your ad will be shown whenever someone with a mobile device enters or exits the specific geofenced area you have selected. Ads will be shown on any app within the network of over 100,000 mobile apps. Click here for a list of apps in our network.

 

Q: Why choose Digital Retargeting?

A:

Mobile Retargeting allows you to target specific audiences in a desired area. We will also retarget those people that received your ad when they leave the desired area by showing them your ad multiple times to increase effectiveness.