How to Buy Digital Display Ads

Display Ads allow you to promote your business to people browning online, watching YouTube videos, or even mobile devices and apps. Display ads have a large reach and are interactive, allowing a user to take action right in the moment.

BillboardsIn has everything you need to reach your target audience using digital display advertising.

 

Display Ad Strategies

Struggling to get your ad in front of the right audience in the right place? Our display ads enable you to target a specific geographical area in combination with specific demographics, behaviors or audiences to ensure that your ad is only being shown to relevant people most likely to take action. Whether you want to target people in a specific zip code, city or even neighborhood, display ads can do it all.

Targeting Your Audience (Anywhere) is Easy

 

  • 1. Plan It

  • Who do you want to see your ads? Provide us with the location information and audience targeting requirements to ensure an effective campaign.

  • 2. Do it

  • Purchase your campaign, and we’ll reach out to finalize the targeting information and artwork. Remember, we’re always available to help if you get stuck or have questions.

  • 3. Review It

  • We’ll send you a post campaign report of the click through rate on your display ad campaign!

 
 

Key Facts About Display Ads from BillboardsIn

 

  • Ads will display within a network of 100k+ apps. Click here for a list of apps in our network.
  • Ads are shown on all apps in network, but only to users who meet your targeting criteria (audience, location).
  • Ads are displayed as static (non-video) banner ads within mobile apps.
  • Ads are bought as packages of views, as shown under “More Options” when viewing ad space on a BillboardsIn map.
  • “Views’ ‘ represent one time your ad was displayed to your target audience, within an app.
  • While there is no minimum or maximum campaign length, we strongly suggest buying at least 200,000 impressions per month.
  • A campaign report detailing click-through rate (CTR), engagement by audience type and time of day will be sent to you upon completion of your campaign. Multi-month campaigns may opt to receive monthly reports.

How do Display Ads work?

 

  1. Add “Display Ads” to your cart and reserve your campaign.
  2. After reserving, we will reach out to receive location information, targeting audiences/demographics, and artwork.
  3. Once all of these details are finalized, we will run your campaign during the time frame you selected.

 


Ready to design? Download templates and view specs below:

 

Frequently Asked Questions About Digital Display Ads:

 
 

Q: What Audiences can I target?

A:

You can target your ad by:

Age – 18-24, 25-34, 35-49, 50+

Household Income – $35k+, $50k+, $75k+, $100k+, $150k+

Gender – (Male, Female)

Marital status – Married, Single

Residential status – Homeowner, Renter

Length of residence – Less than 1 year, 1-5 years, 5-10 years, 10+ years

Home value – $0-40k, $40-80k, $80k-150k, $150k-200k, $200k-$300k, $300k-400k, $500k-750k, $75k-$1m, $1m+

Year the home was built – 1-10 years old, 11-20 years old, 21-30 years old, 41-50 years old, 50+ years old

Cat or dog owner – Cat owner, Dog owner

Modeled Credit Score – 300-580 very poor, 580-640 poor, 640-720 fair, 720-780 good, 780-850 excellent

Ethnicity – Asian, Black, Hispanic, White, Indian

Religion – Christianity, Islam, Unaffiliated, Hinduism

Presence of Children – Children, No children

Age of Children – 3-7 years old, 8-11 years old, 12-15 years old, 16-17 years old

Education – College grad, Continuing education, Currently in college, High school or some college, Some college education

Career – C-Level Execs – Large Company (1000+), Entrepreneurs/Startups/SMB owners, Hospitality, Managers, Restaurant workers or owners, Self-employed, Small business decision makers, Teachers, Upper management, Young professionals

Behaviors / Audience Segments – There are over 10k different audiences and behaviors we can target with your ad! Click this link to see a sampling of what categories are available.

 

Q: Can I buy ads in different increments other than those found on the website?

A:

Absolutely! Use the calculator below to see how many impressions your ads will get based on your budget!


 

Q: How will I know my ad is running?

A:

After your ads begin running, we will provide you with a proof of performance report showing a summary of delivered impressions, click through rates, engagement, and more. Multi-month campaigns may opt to receive monthly reports.

 

Q: When and where will my ad be shown?

A:

Your ad will be shown whenever someone with a mobile device enters or exits the specific geofenced area you have selected. Ads will be shown on any app within the network of over 100,000 mobile apps. Click here for a list of apps in our network.

Q: Can I use multiple artwork designs?

A:

Absolutely! You can use up to 5 different designs. We will track which ad designs are most effective.

Q: Why choose Display Ads?

A:

Display ads allows you to target specific audiences in a desired area. No matter how niche your business is, Display Ads offer highly targeted delivery to ensure your budget is spent most effectively. Display ads also allow the person viewing your ad to click on the ad and go directly to your website.