How to Buy Delivery Truck Wrap Ads w/ Mobile Ads

Delivery Truck Wrap Ads allow you to effectively reach a large audience throughout any city in the U.S. and retarget them on their mobile devices. Delivery truck wrap ads display your ad on the sides and back of a truck making daily deliveries. Additionally, the trucks have built-in technology that tracks mobile device IDs of people who pass by the truck. We are able to target those mobile devices and show them mobile app ads to increase awareness and effectiveness. If you want mobile ads included in your campaign, please choose the option “Delivery Truck Wrap w/ Mobile Ads”. If you only want the delivery truck wrap, choose the “Delivery Truck Wrap” option.

BillboardsIn has everything you need to reach your audience with Delivery Truck Wrap Ads.

 

Delivery Truck Ad Strategies

You can choose between four different delivery truck types:

  • Residential: Trucks (such as Amazon and Wayfair) delivering to residential areas.
  • Food Service: Trucks delivering to bars & restaurants, grocery & convenience stores, gas stations, and other similar services.
  • B2B: Delivering to office towers, commercial buildings, and industrial areas. These routes help B2B brands or any brand looking to reach either blue or white-collar demographics.
  • Rural: Allows brands to access small towns or rural areas that are hard to reach by other OOH or media in general.

Additionally, our truck ads use mobile retargeting technology to maximize ad reach. When mobile device users enter or exit the area around the truck, we are able to track their mobile IDs—we are then able to deliver mobile app ads to the tracked mobile IDs.

Targeting Your Audience (Anywhere) is Easy

 

  • 1. Plan It

  • Who do you want to see your ads? Choose the location for your truck ad, as well as the demographic information for your desired audience for the mobile retargeting ads; then, add “Delivery Truck Wrap” or “Delivery Truck Wrap w/ Mobile Ads” to your cart.

  • 2. Do it

  • Purchase your campaign, and we’ll reach out to finalize audience targeting and artwork. Remember, we’re always available to help if you get stuck or have questions.

  • 3. Review It

  • We’ll send you photos of your ad once it’s installed; we will also provide a heatmap of where the truck went and when, a detailed report on mobile ad delivery and the click through rate at the end of your campaign, so you know how your ad performed.

 
 

Key Facts about Billboard Truck Ads from BillboardsIn

 

  • The full delivery truck wrap displays your ads on three sides of a moving delivery truck
  • You can choose between four types of delivery trucks:
    • Residential
    • Food Service
    • B2B (Business to Business)
    • Rural
  • Trucks are in operation on weekdays from 9am – 5pm.
    • For an additional cost of $1,400, you can purchase a weekend drop, where the truck sits in a location of your choice over the weekend.
  • Mobile retargeting ads are included with the truck ad.
    • When a mobile device user enters or exits the range around the truck, we track their mobile ID; we can then use that ID to send your mobile ad to the apps they use on their device
    • You will receive 100,000 mobile retargeting impressions per truck per month that you purchase.
  • Once your campaign has started, we will send you photos of your ad in action.
  • Additionally, once your campaign is over, we will send you a report with detailed analytics on your ad’s performance.
    • We can also provide monthly reports upon request.


How do Delivery Truck Wraps work?

 

  1. Add “Billboard Truck Ads” to your cart and reserve your campaign.
  2. After reserving, we will reach out to receive location information, demographic information, and artwork.
  3. Once all of these details are finalized, we will run your campaign during the time frame you selected.

 
 


Ready to design? Download templates and view specs below:

 

Frequently Asked Questions About Delivery Truck Wrap Ads:

 
 

Q: What is the difference between “Delivery Truck Wrap” and “Delivery Truck Wrap w/ Mobile Ads”?

A:

The “Delivery Truck Wrap” option only includes a full wrap on the delivery truck whereas the “Delivery Truck Wrap w/ Mobile ads” option includes mobile ads in addition to the delivery truck full wrap.

Q: How do mobile retargeting ads work with the truck?

A:

Mobile app ads are delivered to mobile device users who enter or exit the range around the truck. We strategically retarget this audience on their mobile devices based on demographics and location. We can retarget the mobile devices based on age, gender, and household income level.

Q: Where will my ad be circulating?

A:

Your ad will circulate on a delivery truck driving throughout your selected city in the U.S. The trucks operate from 9am to 5pm on weekdays (sometimes longer). We can provide a heatmap of the truck’s location during your campaign. Mobile app ads will be shown to users on their devices while they are using apps.View Here to see a sample list of apps

Q: What sets truck advertising apart from other mobile media?

A:

Delivery Truck Wrap Ads offer access to unique areas and audiences, especially where rideshare or taxi services are limited. They provide an unobstructed mobile advertisement, capturing attention with their large canvas on the move. The visibility of the truck combined with mobile ad retargeting ensures your ad is shown frequently and effectively to passersby at eye and street level.

 

Q: How big are the billboard trucks?

A:

Trucks can come in 1 of 3 sizes depending on the market and type of truck requested.

  • Truck Size 1: Sides: 25’w x 7.75’h / Back: 7.5’w x 7.75’h
  • Truck Size 2: Sides: 21’w x 8’h / Back: 7.5’w x 7.5’h
  • Truck Size 3: Sides: 15’w x 8’h / Back: 7.167’w x 6.25’h

 
 

Q: How long will my ad be on the billboard truck?

A:

Your ad will be on the truck for 5-weeks at a time unless you purchase for a longer timeframe.