St. Paul, the capital of Minnesota, is home to more than 300,000 residents and, together with Minneapolis, anchors a Twin Cities metro area of more than 3.5 million people. Historic neighborhoods, the state government, and a packed calendar of sports and events make billboard advertising in St. Paul a smart way to reach locals and visitors. Downtown and Lowertown, Cathedral Hill, Summit Avenue and Grand Avenue, Highland Park, Midway, and Como each offer a distinct audience for targeted campaigns.
St. Paul's freeways and main roads carry heavy commuter traffic across the metro. Billboards on I-94, I-35E, I-694, US-52, US-10, Highway 5, Highway 280, and Snelling Avenue reach drivers throughout the east metro, and nearby Minneapolis-St. Paul International Airport brings in travelers. The Xcel Energy Center, home of the Wild, Allianz Field, home of Minnesota United, CHS Field, home of the Saints, the Saint Paul Winter Carnival, and the Minnesota State Fair next door draw huge crowds, while the University of St. Thomas, Macalester, and Hamline help you reach students with targeted outdoor advertising.
Billboards are a powerful way to build brand awareness and reach a broad audience, and location is key. Some of the best spots for billboards in St. Paul are high-traffic areas such as I-94, I-35E, Snelling Avenue, and Downtown near the Xcel Energy Center. Also consider your target audience, the type of billboard (bulletin, poster, or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn makes it easy for anyone to get a billboard in St. Paul. Billboard prices here range from about $600 to more than $46,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in St. Paul and the Twin Cities and compare locations, prices, and estimated views.
Location. Match the location to your audience: I-94 for commuters between St. Paul and Minneapolis, I-35E and I-694 for suburban drivers, and Grand Avenue, Lowertown, and Snelling Avenue for shoppers, diners, and students.
Know your target audience and the calendar. Wild games, the Winter Carnival in January, and the Minnesota State Fair in late summer bring the biggest crowds, so plan your campaign around them.
Keep the message simple. Use about seven words or fewer, a bold visual, and one clear call to action. Most billboards are seen for only a few seconds.
Here are a few special offers on billboard ads and other outdoor advertising in St. Paul, Minnesota.
To see pricing and shop all the billboards in St. Paul, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in St. Paul starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in St. Paul starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in St. Paul starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in St. Paul starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in St. Paul cost?
The cost of a billboard in St. Paul depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $46,000 per month. At BillboardsIn, design, printing, and installation are included in your price, with no hidden fees.
What billboard locations are available in St. Paul?
We have bulletins, posters, junior posters, and digital billboards throughout St. Paul, including locations along I-94, I-35E, and Snelling Avenue. Use the interactive tool on our website to see current availability, pricing, and estimated views.
What are the best billboard locations in St. Paul?
It depends on your audience and goals. For maximum reach, boards on I-94 between St. Paul and Minneapolis and on I-35E are hard to beat. Downtown near the Xcel Energy Center reaches Wild fans and event crowds, Grand Avenue reaches shoppers, and Snelling Avenue reaches drivers near Allianz Field and local colleges.
How long can I run a billboard in St. Paul?
Billboard campaigns in St. Paul can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in St. Paul?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in St. Paul?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
I'm just trying to get a general idea of what ads cost. Can you help?
Of course. Use the interactive tool on our website to tell us where and when you want to advertise, and you'll see available ad space and prices in St. Paul and across the U.S.
How do I know which ad spaces are right for me?
Compare location, price, and estimated views. Evaluate value by comparing the CPM (cost per 1,000 views) between your options. BillboardsIn's local marketing experts can also help you plan a campaign.
How long do I have to make a decision?
Billboard space on BillboardsIn is available to all buyers, so it's best to reserve your preferred location as soon as you can. If you're still deciding, our local advertising experts can help you find the right space when you're ready.
What types of billboards are available in St. Paul?
St. Paul offers bulletins (large static billboards), posters, junior posters, and digital billboards. Bulletins and posters provide long-term visibility, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
What is BillboardsIn?
BillboardsIn is an online outdoor advertising marketplace. You can see available ad space anywhere in the U.S., compare prices and estimated views, and book online. We handle production and installation, with no hidden fees.
Do I need an advertising agency to buy a billboard in St. Paul?
No. With BillboardsIn, you can find, price, and book St. Paul billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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