Lake Charles, home to about 80,000 people, is the largest city in Southwest Louisiana and the hub of a region known locally as the Lake Area. McNeese State University and SOWELA Technical Community College bring a steady student population, and a large petrochemical and LNG industry keeps weekday traffic busy.
Casino resorts like L'Auberge and Golden Nugget draw visitors from Texas and across the Gulf Coast, and events such as Mardi Gras of Southwest Louisiana and Contraband Days fill the city each year. Billboards on I-10, I-210, US-90 and US-171 reach commuters, plant workers, shoppers heading to Prien Lake Mall and travelers between Houston and Baton Rouge.
Billboard advertising in Lake Charles is an effective way to build brand awareness across Lake Charles and Southwest Louisiana. Prices on BillboardsIn range from about $600 to more than $6,000 per month. The average listing is about $1,275 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Lake Charles delivers about 553,658 impressions per week, at an average cost per thousand impressions (CPM) of about $0.58. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards on I-10 and I-210 reach the most drivers, while Ryan Street, Nelson Road and Prien Lake Road reach local shoppers and residents.
Audience: Lake Charles combines industrial workers, McNeese students and casino visitors from Texas, so choose the corridor that matches the group you want to reach.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Lake Charles, Louisiana.
To see pricing and shop all the billboards in Lake Charles, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Lake Charles starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Lake Charles starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Lake Charles starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Lake Charles starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Lake Charles?
Billboard prices in Lake Charles range from about $600 to more than $6,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Lake Charles?
Inventory in Lake Charles includes static and digital boards along I-10, I-210, US-90 and US-171, plus local roads like Ryan Street, Nelson Road, Prien Lake Road, Lake Street and LA-14.
Where are the best places for a billboard in Lake Charles?
High-traffic spots include I-10 near the casinos and the Calcasieu River bridge, I-210 near Prien Lake Mall and Nelson Road, and US-171 through north Lake Charles. The best choice depends on your audience and budget.
How long can I rent a billboard in Lake Charles?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Lake Charles?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Lake Charles?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Lake Charles?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Lake Charles?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-10 and I-210 to smaller boards on local commercial streets.
Can I buy a digital billboard in Lake Charles?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Lake Charles?
BillboardsIn offers static and digital outdoor advertising across Lake Charles and Southwest Louisiana. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Lake Charles?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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