Rockford, the "Forest City," is Illinois's fifth-largest city, with about 148,000 residents and a metro area of roughly 340,000 about 90 miles northwest of Chicago. It is a major center for aerospace and advanced manufacturing, led by Collins Aerospace, and Chicago Rockford International Airport is one of the fastest-growing cargo hubs in the country.
Billboards here reach drivers on I-90 (the Jane Addams Tollway) and I-39, along with US-20, US-51, IL-251 and IL-2 and busy local roads such as East State Street, Perryville Road, Alpine Road, Harrison Avenue, Riverside Boulevard, North Main Street and 11th Street. Strong placements include the East State Street and CherryVale Mall retail corridor, the Hard Rock Casino Rockford at I-90 and East State, downtown near the BMO Center and the Coronado Performing Arts Center, and routes near Rockford University, Rock Valley College, OSF St. Anthony, Mercyhealth's Javon Bea Hospital, Anderson Japanese Gardens and the airport.
Billboard advertising in Rockford is an effective way to build brand awareness across Rockford and northern Illinois. Prices on BillboardsIn range from about $600 to more than $9,000 per month, and the average billboard in Rockford costs about $1,900 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Rockford delivers about 240,000 impressions per week, at an average cost per thousand impressions (CPM) of about $1.96. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-90 for Chicago–Madison corridor traffic, I-39 for north-south reach, and East State Street and Perryville Road for shoppers.
Timing. Plan around IceHogs hockey season, big concerts at the BMO Center and Hard Rock Casino, and holiday shopping on East State Street.
Message. Keep it to about seven words with one clear, high-contrast visual that stays readable through northern Illinois winters.
Here are a few special offers on billboard ads and other outdoor advertising in Rockford, Illinois.
To see pricing and shop all the billboards in Rockford, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Rockford starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Rockford starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Rockford starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Rockford starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Rockford?
Billboard prices in Rockford range from about $600 to more than $9,000 per month, and the average billboard in Rockford costs about $1,900 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Rockford?
Inventory includes boards along I-90, I-39, US-20 and IL-251, plus East State Street, Perryville Road, Alpine Road, Harrison Avenue and North Main Street. Browse current availability on our interactive map.
Where are the best places for a billboard in Rockford?
High-traffic, high-visibility spots perform best: I-90 near East State Street and the Hard Rock Casino, the I-90 and I-39 interchange, East State Street near CherryVale Mall, and US-20.
How long can I rent a billboard in Rockford?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Rockford?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Rockford?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Rockford?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Rockford?
You can choose static bulletins and posters or digital billboards, from large tollway bulletins on I-90 to smaller boards on local commercial streets.
Can I buy a digital billboard in Rockford?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Rockford?
BillboardsIn offers static and digital outdoor advertising across Rockford and northern Illinois. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Rockford?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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