Hartford, the "Insurance Capital of the World," is the capital of Connecticut, with about 121,000 residents at the center of a metro of more than 1 million. It is home to the headquarters of Travelers, The Hartford and Aetna, Hartford HealthCare and Hartford Hospital, Trinity College and UConn's Hartford campus, so weekday commuter traffic into downtown is heavy.
Billboards here reach drivers on I-84 and I-91, which meet downtown, along with CT-2, US-44 and US-5, plus busy roads such as Park Street, Capitol Avenue, Farmington Avenue, Albany Avenue, Main Street, Asylum Street, Maple Avenue and New Britain Avenue. Strong placements include the I-84/I-91 interchange, I-84 through Asylum Hill and Parkville, I-91 along the riverfront, and routes near the XL Center, Dunkin' Park, the Bushnell Center for the Performing Arts and the Connecticut Science Center.
Billboard advertising in Hartford is an effective way to build brand awareness across Hartford and Greater Hartford. Prices on BillboardsIn range from about $600 to more than $34,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Billboards in Hartford reach some of Connecticut's busiest traffic, where I-84 and I-91 meet downtown. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Static billboards usually go live within about 4 weeks of purchase, and digital billboards can often launch in about 2 weeks.
Location. Use I-84 for east–west commuters between West Hartford and Manchester, I-91 for north–south traffic toward Springfield and New Haven, and Park Street and Farmington Avenue for neighborhood reach.
Audience. Hartford has a large insurance, finance, healthcare and government workforce plus a diverse residential population with a large Puerto Rican community. Bilingual creative, healthcare, legal, education and financial services do well here.
Message. Keep it to about seven words with one clear visual. Interstate traffic near the interchange moves in bursts, so simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Hartford, Connecticut.
To see pricing and shop all the billboards in Hartford, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Hartford starting at $2,499.00.
In this digital poster package your ad will rotate along I-91 and I-84 the two major arteries into and out of Hartford targeting commuters.
Build a custom Hartford, CT ad campaign in Hartford starting at $3710.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Hartford starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Hartford starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Hartford?
Billboard prices in Hartford range from about $600 to more than $34,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Hartford?
Inventory includes boards along I-84, I-91 and CT-2, plus US-44, Park Street, Capitol Avenue, Farmington Avenue and Albany Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Hartford?
High-traffic, high-visibility spots perform best: the I-84/I-91 interchange downtown, I-84 through Asylum Hill and Parkville, and I-91 along the Connecticut River.
How long can I rent a billboard in Hartford?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Hartford?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Hartford?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Hartford?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Hartford?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-84 and I-91 to smaller boards on local commercial streets.
Can I buy a digital billboard in Hartford?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Hartford?
BillboardsIn offers static and digital outdoor advertising across Hartford and Greater Hartford. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Hartford?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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