This display is in an area called Wakefield, a residential and middle-class section of the northern Bronx that is the northernmost neighborhood in NYC, bordering Westchester County. This unit is on White Plains Road, a major commercial arterial in the area. This unit is visible to inbound traffic heading south from Westchester County. White Plains Road runs parallel to the Bronx River Parkway heading towards the Cross Bronx and Bruckner Expressways and the Triborogh Bridge which takes traffic south and then east to LaGuardia Airport