Billboards for Zoos

Looking to advertise your zoo, but don’t know where to start? Billboards are the perfect answer to attract new and old audiences for a visit to the local zoo!

Why Use Billboards to Advertise for a Zoo?

Utilizing billboards for your zoo advertising campaign offers many opportunities to increase the visibility of your local zoo and continually update your local community on what’s new with the organization. This could be launching a campaign to welcome a new animal to the zoo, or hosting themed events such as a night at the zoo. 

Moreover, It is estimated that about 700 million people visit zoos and aquariums every year, or approximately 10% of the world population. Hence, you will want to make sure you are taking full advantage of reaching your audience by running a billboard campaign.

Additionally, you can use billboards to highlight what makes your zoo unique. Is your zoo the oldest in your state? Or is your zoo home to critically endangered species where you are furthering conservation efforts to increase their numbers? With billboards, you can tell your story to thousands and let them know why your zoo is special and a must-visit.

What to Include on Your Zoo Billboard

High-Quality Images

The zoo is full of amazing wildlife to share with people. Show off the animals at your zoo in full resolution on a large-scale billboard to capture the attention of onlookers. Whether that be for commuters on a highway or people walking downtown, your billboard will be sure to be seen hundreds of times while also engaging them with a stunning wildlife image.

Try Billboard Extensions

Think outside the box to captivate your audience and draw attention even from a distance. Billboard extensions are perfect for zoo billboards due to the endless amount of combinations you can experiment with using animal silhouettes. Consider including a rhinoceros head with its distinctive horns or an elephant with its signature enormous ears. Take the Chattanooga Zoo red panda above as an example.

Play with Vibrant Colors

Bright colors are sure to draw the eye. When bright colors are paired with an engaging image of an animal, the result is a playful and exciting billboard display. Reach your target audience by combining saturated blues, greens, or reds on your billboard.

Don’t Shy Away from Large Fonts

Including medium-sized text is always the most effective marketing strategy for billboards. With large text, you can get your message across in a bold manner that will allow people to digest your message quickly and leave a memorable impression. 

Ready to showcase your next zoo conservation campaign or let your audience know about new exhibitions at your zoo? Start by making a campaign on BillboardsIn to promote your latest happenings. We can help you find the perfect location and even help you design your ad!

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