The world is rapidly evolving with new technology, and AI (artificial intelligence) is no exception. AI has had a widespread impact on every industry and is only increasing its momentum.
The advertising industry has the potential to become more personalized due to AI data and and can provide key insights to give your marketing campaign an edge over the competition.
What is AI-Driven Advertising?
For advertising, AI is the imitation of human intelligence in machines that are designed to simulate human intelligence and cognition. They utilize data to gather insights and knowledge to make strategic decisions in the future.
How is AI Transforming Billboard Advertising?
Due to AI’s innovative features, benefits, and ever-evolving nature, there are many ways it will transform billboard advertising to become more efficient and targeted.
Personalization
Through AI platform solutions, marketers can access an integrated platform offering vast amounts of data. This allows for personalized billboard ads by gathering customer insights from this data. Ad relevancy and personalization are increasingly important in a highly saturated and competitive market.
According to a recent study, 80% of frequent shoppers consider purchasing from companies with personalized their experiences. A customized AI plan can help with the effectiveness of your billboard advertising campaign by creating tailored ads that will strengthen their relationship and awareness with customers.
Audience Segmentation
Audience segmentation is a strategy that identifies subgroups within a target audience to offer more tailored communication and build stronger connections. Machine learning (ML), which is a type of AI, can be used by marketers and advertisers to find patterns based on the effectiveness of messaging and audience behavior, effectively segmenting your audience for you.
ML takes into account the information they have obtained from an individual such as online behavior and demographic data. Knowing your target audience is critical for increasing engagement as irrelevant content is the primary reason why shoppers do not engage.
Improved ROI
AI allows you to approach advertising analytically and provides data insights to accurately forecast future trends. In addition, AI’s continual improvement means that it consistently learns and alters itself to the fluctuations of real-world events. For example, if you launched a billboard advertising campaign that was performing poorly, you would be able to pinpoint areas of improvement with AI such as evaluating the timing of the campaign, message impact, and utilizing popular trends to stay relevant. Through AI, you will be able to get ahead of the curve and make data-driven decisions that will propel your business to success.
AI-powered solutions will not only help you make more informed decisions on advertising your billboards, it will also serve as an innovative tool to anticipate changes in the fast-paced and dynamic marketing industry.
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Ready to take ownership of your next billboard campaign? You can start creating a unique advertising campaign on with us BillboardsIn. We can help you find the perfect location and even help you design your ad!
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