Another glorious year for the out-of-home field is wrapping up, allowing us to reflect on the achievements in 2024 and experience a yearly event that never fails to captivate countless viewers and mark the holiday season—New York’s Times Square DOOH extravaganza!
That’s not the official name nor is it really even a real thing, but each year, as the holiday season approaches, Times Square is lit up with beautiful digital out-of-home (DOOH) displays that become instant sensations as they reveal ingenuity and never-before-seen creative innovation.
One such display is Bloomingdales’ Best Holiday Ever DOOH ad campaign featuring a 3D anamorphic display, giving the illusion of graphic elements jumping out of the screen. Times Square is riddled with creative campaigns yearly, giving viewers something to look forward to each holiday season.
Advertisers can harness this holiday sensation to amass countless views, experience social media virality, and spread immense awareness nationwide and internationally. Let’s explore why holiday DOOH is so successful in New York’s Times Square and how to use it to its fullest potential.
You may wonder what makes Times Square such a special place for advertising, especially during the holiday season, and this is a fair question. In a nutshell, Times Square is a hub of tourism, an intersection of culture, and an iconic area synonymous with dreams, potential, and the chance for success.
Tens of millions of tourists come for this very reason, and although this is ever present, Times Square is legendary in its own right. Containing countless OOH formats, its iconic digital displays are capable of generating $60,000,000 annually and are viewed by hundreds of thousands of pedestrians daily.
The IT factor is undoubtedly there for Times Square, making it one of the best places to run a holiday ad campaign, a season that calls in over 750k visitors yearly to see the Rockefeller Center Christmas Tree, a spot five minutes from Times Square. Hopefully, you’re convinced of this area’s advertising power…ready to harness it?
Major companies and brands have proven time and time again the benefits that can come from advertising in Times Square during the holiday season. However, neither DOOH nor OOH, Saks, and Dior partnered to create a stunning holiday window display called Dior’s Carousel of Dreams at Saks.
For the entire holiday season this display merged with the culture and iconography of New York City. This is one of the possibilities an out-of-the-box stunning visual DOOH display can create and reap the rewards of.
This can be done through 3D digital displays like the aforementioned Bloomingdale’s campaign, commanding attention and becoming a landmark for the season. Times Square’s 3D billboards have intense effects in their power to garner views, and you can take advantage of them during the many holiday seasons to come!
This holiday season is already ending, making it the perfect time to begin planning your campaign for the next. You now know one of the best places to unleash your imagination and the bountiful rewards that are likely to follow—make the next holiday season yours!
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