Thanksgiving is a time to spend with family and friends and be grateful for what you have; it also marks the beginning of the holiday shopping season. In 2021, approximately 180 million Americans shopped during the holiday period from Thanksgiving to Cyber Monday. Despite the ongoing pandemic, there has been a recovery for spending in-store with 66.5 million Americans shopping on Black Friday last year.
With Thanksgiving weekend being one of the busiest shopping periods of the year, you don’t want to miss the chance to capture your audience this season.
How to Advertise for the Thanksgiving Holiday
With Thanksgiving’s main theme of giving, you could launch your own charity event. Choose a local charity to work with and ask your customers to donate. Events to consider would be a fun run or food drive. Try to choose a charity that is relevant to your business. If you own a pet food store, partner with your local Humane Society.
Another marketing strategy to consider is utilizing Thanksgiving-related content. Some social media ideas include adding recipe swaps, employee spotlights, Thanksgiving decorating ideas, and fall-themed promotions. You can also switch up your email marketing copy with Thanksgiving content to get your customers excited for the holiday weekend shopping sales.
Thanksgiving and Billboards
If you are planning to advertise a Thanksgiving-themed billboard, there are many methods you can use. Consider running a Thanksgiving weekend sale on a billboard. Make sure to choose large and bold lettering and include classic imagery such as a turkey, pumpkins, and a cornucopia. Additionally, take advantage of a fall palette with warm and earthy tones ranging from reds, oranges, yellows, and browns. An autumn aesthetic will appeal to viewers seeing the billboard on the road or walking out and about.
Whether you are looking to design the perfect Thanksgiving themed billboard or finding a great location to advertise, we can help with both! Create your campaign now at BillboardsIn.com to get started.
The holiday season is reaching its peak, and as we see every year, shoppers become increasingly busy, decision-making speeds up,…
Every year, as soon as the holiday season approaches, one thing is always sure: OOH inventory sells out fast! Billboards…
When the temperature drops and there’s a chill in the air, it only means one thing: It’s time for the…
The holiday season is one of the busiest travel periods of the year as airports overflow with passengers and the…
One of the biggest shopping weekends of the year is fast approaching, and the time is now to take advantage…
Healthcare is a vital and necessary sector that everyone needs and is something that everyone needs to know about. Connecting…