Holiday-Themed Billboards

The holiday season is the highest spending period annually. In 2022, the holiday retail sales in the US are predicted to reach $1.3 trillion, which is a 3.3% increase from 2021. Running a holiday promotion with your billboards will raise awareness of your business and its products and services, attract new customers, and increase revenue by selling extra products as gifts during this time of the year. With the holiday shopping season in full swing, you do not want to miss this opportunity. Read below for tips on enhancing your OOH advertising during the holiday.

Holiday Campaigns

Take advantage of the higher spending during the holiday season by launching a unique campaign to complement the shopping experience. With billboards being large and bold displays, it is a great medium to showcase products for the holiday season. Consider promoting a limited-edition holiday gift. 

Wondering how to reach a specific audience to advertise during the festive season? Including holiday celebrations such as Hanukkah and Christmas in your marketing strategy will get your audience excited about your products and services and raise awareness of your company.

Advertising for Hanukkah

Hanukkah, also known as the festival of lights, is a Jewish festival that occurs each year around late November and early December. There are many ways to incorporate this celebration into your holiday advertising. Consider using colors representing Hanukkah such as blue and white color in an alternative design for your billboard ads. Don’t forget about adding classic Hanukkah symbols such as the menorah, dreidels, and latkes. 

Celebrating a non-majority holiday such as Hanukkah as part of your brand communicates to consumers that you are open to business for everyone, which can strengthen your connection with them.

Advertising for Christmas 

For a successful Christmas campaign, you will want to get customers in the holiday spirit. Incorporating red and green color schemes in your billboard design in a tasteful way will attract customers to your business when they see the festive combination. Additionally, experimenting with Christmas imagery such as reindeer, Christmas trees, and wrapped presents will appeal to consumers and make your billboard stand out for its creativity.

You can also get a shopper’s attention by offering special end of the year deals and discounts for gifts. This is the perfect time to promote these as many customers will be keen on finding savings for the bulk of their presents.

Are you ready to design the perfect billboard for this holiday season? Create your campaign now at BillboardsIn.com to get started!