Does Billboard Advertising Work?

Billboard advertising is effective. 71% of Americans report consciously looking at billboards while driving as a source for information. This prevalent Out-of-Home (OOH) format is popular, versatile, and efficient. This post will examine the traits that make billboard advertising great and explain the many ways that billboards make an impact on consumers.

Billboard advertising is the most common form of OOH advertising. Billboards are often found lining major highways and dotting urban landscapes. As they come in various sizes — bulletin, poster, and jr. poster — billboards are capable of fulfilling virtually any size requirement. Additionally, billboards come in both digital and traditional formats. Traditional formats are static and unchanging, while digital boards often rotate the ads displayed throughout the day.

As stated earlier, people notice billboard advertising, and once they see advertisements they are often prompted to take action. In fact.

• 56% of people went to an event after viewing a billboard advertising it.
• 58% of people learned about restaurants they later visited from billboards
• 44% of people were reminded to tune into a television program advertised on a billboard

In addition to all of those statistics, billboards are also incredibly adept at enhancing digital advertising. Recently, the Outdoor Advertising Association of America (OAAA) reported that outdoor advertising (including billboards) is the most effective advertising format for driving online activity. In a world that is becoming increasingly digital, the importance of this cannot be understated.

Billboards are popular for a variety of good reasons. Billboards can creatively communicate a brands identity, or message, in a succinct way to consumers. Additionally, the various billboard sizes and formats allow advertisers ample flexibility when planning. Billboards are effective, they are sure to be seen, and any marketer looking to create a powerful campaign should seriously consider them to be a premium advertising medium.

Now that you know a little more about billboards go check out BillboardIn’s comprehensive database and start planning an outdoor ad campaign today!