How To Design a 36 x 12 Billboard Ad
Billboard advertising can be the perfect way to attract the attention of consumers and begin to build a brands image. A 36 x 12 billboard is three times longer than it is tall, and will provide designers with 432 ft2 of workable space. A display of this size will be about 65% as large as a standard bulletin, but what it lacks in size it will make up for in versatility. When designing artwork for a 36 x 12 board pay extra attention to spacing and ensure that the design remains readable and uncluttered. Using a bold, sans serif font will help to promote readability and allow your design to impact as many consumers as possible.
Art Specifications: 36 x 12 Billboard
What is a “Bleed?”
The “bleed,” represented by the purple border in the image above, is the part of your image that extends beyond the billboard’s viewable area. The bleed is a margin of extra space should be included in your artwork, but which will not be visible once your ad goes up.
Make Sure Your Artwork Has the Correct Bleed
Your image file should have .3” of bleed on each side, represented by the purple border within the image above. You do not want to leave this area blank. A best practice is to extend any graphics or background colors all the way through the bleed area and up to the to the edge, even though the portion of the graphics in the bleed area will not be visible when your ad goes up. This ensures that there is no “dead space” around the border of your ad, and that no important parts of your advertising message are accidentally hidden along the billboard’s edges.
File Format Specifications
Image files should be scaled so that a one half inch in the image equals one foot on your printed billboard. Your file size should be 18.6” x 6.6”, accounting for the bleed, and should be sized at 300 pixels per inch (PPI) for hiqh quality printing. The file formats acceptable for upload are JPG or PNG. All colors should be CMYK and all layers should be flattened.
Download a Template
If the above was confusing, don’t worry! We understand that not everyone has experience creating and saving images on a computer. Click here to download a template image file that meets all of our requirements and displays guidelines for bleeds.
Ready to Upload Your Artwork?
If you have a purchased billboard and need to upload art, click the button below to visit your campaign dashboard and take the final step toward advertising superstardom!