Football fans your waiting time is almost over as football season is fast approaching! All over the country people are gathering their jerseys and tailgating gear, their brats, their burgers and their grills for the thrill of cheering on their Alma mater. There is nothing quite like waking up on a cool football Saturday to the smell of burgers and hot dogs on the grill knowing that in a few short hours you will be cheering on your team until your voice is gone. Being in Columbus, we here could not be more excited to get into Ohio Stadium and cheer on our buckeyes.
You may also notice an increase in exposure to 2013-2014 schedules, new players and new coaches due to strategically placed out-of-home advertisements. These billboards are usually around campuses and surrounding cities to try and promote the upcoming season. Advertisements like these provide two key functions every football team needs: money and crazy fans. Billboards effectively advertise to drive ticket sales and support from community members. They also can invoke the “crazy” in even the most timid of fans.
Some billboards use the tactic of drawing a laugh, some like to show strength or speed, and some prefer to call out other teams to get rivalries stirred back up. No matter the tactic, we all love a good football game and there is nothing that will fill your heart with more school pride than a giant billboard with your team on it.