DOmedia Opens Availability API to Out-of-Home Media Operators

May 19, 2022 › Published By

DOmedia announced it will open its real-time inventory data API to all out-of-home (OOH) media operators, beginning in June 2022 The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform as well as BillboardsIncom, the only e-commerce platform giving advertisers access to all OOH formats across the US and Canada DOmedia’s enterprise tools have facilitated OOH campaigns for agencies representing over 40% of Forbes’ 100 Most Valuable Brands OOH media sales on BillboardsIn increased 500% in 2021 and are expected to exceed that pace in 2022

REALITY CHECK: Outdoor vs Digital Ads

April 13, 2018 › Published By

Is online advertising all its cracked up to be? Let’s set aside the privacy issues that dominate the news and the frustration online ads cause us every day Let’s look purely at effectiveness A landmark study by the Outdoor Advertising Association of America (OAAA) recently revealed that as few as 8% of online advertising impressions, a marketing word for “times an ad was displayed,” were actually seen by real people (more…)

The Value of Outdoor Ads

October 1, 2017 › Published By

Is online advertising all its cracked up to be? Let’s set aside the privacy issues that dominate the news and the frustration online ads cause us every day Let’s look purely at effectiveness A landmark study by the Outdoor Advertising Association of America (OAAA) recently revealed that as few as 8% of online advertising impressions, a marketing word for “times an ad was displayed,” were actually seen by real people (more…)